{"id":22543,"date":"2018-09-27T07:26:56","date_gmt":"2018-09-27T15:26:56","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=22543"},"modified":"2018-09-27T07:26:56","modified_gmt":"2018-09-27T15:26:56","slug":"quote-of-the-day-955","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/quote-of-the-day-955\/","title":{"rendered":"Quote of the Day"},"content":{"rendered":"<p>&#8220;Your brand is how and what your customers and target audiences think and feel when they see or hear your name, your <img loading=\"lazy\" class=\"alignright  wp-image-6024\" src=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2011\/03\/Carcamo-274x300.jpg\" alt=\"\" width=\"148\" height=\"162\" srcset=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2011\/03\/Carcamo-274x300.jpg 274w, https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2011\/03\/Carcamo-137x150.jpg 137w, https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2011\/03\/Carcamo.jpg 348w\" sizes=\"(max-width: 148px) 100vw, 148px\" \/>communications, and your stories. It comes across in your tone, manner, images, and interactions.\u00a0 A properly formed brand style guide makes the brand understandable to all and influences actions, so the brand can come to life at all touchpoints.&#8221; &#8212; <em>marketing consultant <strong>Julia Carcamo<\/strong> <a href=\"https:\/\/www.jcarcamoassociates.com\/why-you-need-a-brand-style-guide\/?utm_source=Contacts&amp;utm_campaign=c494c912b8-RSS_EMAIL_CAMPAIGN&amp;utm_medium=email&amp;utm_term=0_b4a98ba606-c494c912b8-274360677\" target=\"_blank\" rel=\"noopener noreferrer\">on the complexities<\/a> of brand equity<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Your brand is how and what your customers and target audiences think and feel when they see or hear your name, your communications, and your stories. It comes across in your tone, manner, images, and interactions.\u00a0 A properly formed brand &hellip; <a href=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/quote-of-the-day-955\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/22543"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=22543"}],"version-history":[{"count":1,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/22543\/revisions"}],"predecessor-version":[{"id":22544,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/22543\/revisions\/22544"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=22543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=22543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=22543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}