{"id":2972,"date":"2010-04-22T09:17:13","date_gmt":"2010-04-22T17:17:13","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=2972"},"modified":"2010-04-22T09:17:13","modified_gmt":"2010-04-22T17:17:13","slug":"quote-of-the-day-161","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/quote-of-the-day-161\/","title":{"rendered":"Quote of the Day"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignleft size-full wp-image-2664\" title=\"Wynn on Fox\" src=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2010\/03\/Wynn-on-Fox.jpg\" alt=\"Wynn on Fox\" width=\"290\" height=\"180\" srcset=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2010\/03\/Wynn-on-Fox.jpg 290w, https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-content\/uploads\/2010\/03\/Wynn-on-Fox-150x93.jpg 150w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/>\u201cIt\u2019s retribution, and it\u2019s an incredibly bad business decision because  there is so much brand equity wrapped up in that <strong>Mirage<\/strong> name. <strong>Kirk Kerkorian<\/strong> would not have bought those resorts were it not  for all the value and mystique that <strong>Steve Wynn<\/strong> created.&#8221;&#8211; <em><strong>Yr. Humble Blogger<\/strong>, ripping the proposed re-flagging of <strong>MGM Mirage<\/strong> as &#8220;<strong>MGM Resorts International<\/strong>.&#8221; Please forgive the self-quotation: This decision by MGM is <a href=\"http:\/\/www.portfolio.com\/views\/blogs\/daily-brief\/2010\/04\/20\/kirk-kirkorian-led-mgm-mirage-to-change-its-name\" target=\"_blank\">so insanely bad it cannot be flayed often enough<\/a>. Besides, between the cost of rebranding everything with the new moniker (right down to the stationery) and the lost equity value of the Mirage name, this is tantamount to setting tens &#8212; if not hundreds &#8212; of millions of dollars on fire<\/em>.<\/p>\n<div id=\"TixyyLink\" style=\"overflow: hidden; color: #000000; background-color: transparent; text-align: left; text-decoration: none; border: medium none;\"><a href=\"http:\/\/www.portfolio.com\/views\/blogs\/daily-brief\/2010\/04\/20\/kirk-kirkorian-led-mgm-mirage-to-change-its-name#ixzz0lqkD5u6J\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt\u2019s retribution, and it\u2019s an incredibly bad business decision because there is so much brand equity wrapped up in that Mirage name. Kirk Kerkorian would not have bought those resorts were it not for all the value and mystique that &hellip; <a href=\"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/quote-of-the-day-161\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,11,32,38],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/2972"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=2972"}],"version-history":[{"count":1,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/2972\/revisions"}],"predecessor-version":[{"id":2973,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/2972\/revisions\/2973"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=2972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=2972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=2972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}