{"id":3692,"date":"2010-06-03T15:05:10","date_gmt":"2010-06-03T23:05:10","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/?p=3692"},"modified":"2010-06-03T15:14:42","modified_gmt":"2010-06-03T23:14:42","slug":"what-is-brand-equity","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/what-is-brand-equity\/","title":{"rendered":"What is “brand equity”?"},"content":{"rendered":"

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Isle of Capri<\/strong> execs break it down for us in this newly released video. Of course, the specific components of “brand equity” at Wynn Resorts<\/strong> would be quite different, as they would at Harrah’s Entertainment<\/strong>, etc. Isle was one of the companies that, in its early years, really pushed “branding” before it became a casino-industry buzzword — but then allowed said brand to stagnate, leading to major problems as it entered the 21st century. However, the improved performance of the former Casino Aztar<\/em> (now a Lady Luck<\/strong>-branded riverboat in Caruthersville<\/strong>, Mo.) is one instance that shows the former Argosy Gaming<\/strong> executive team isn’t blowing smoke about improving its “curb appeal.”<\/p>\n

Boy, was I wrong!<\/strong> When developer Brett Torino<\/strong> paid a sky-high price for a small and oddly shaped land parcel immediately south of Planet Hollywood<\/strong>, I figured Torino’s endgame was to wait until Harrah’s CEO Gary Loveman<\/strong> couldn’t stand it anymore, then flip the land to Harrah’s at a markup. Nor, I mused, was the plot big enough for significant retail development. I was wrong on both counts<\/a>. And judging by the fact that Torino’s anchor tenant will be Walgreens, it won’t be the most glamorous mall on the Strip, but it will offer something that Crystals<\/strong> and Shoppes at Palazzo<\/strong> lack: affordable retail for the Average Joe. Splendid!<\/p>\n","protected":false},"excerpt":{"rendered":"

Isle of Capri execs break it down for us in this newly released video. Of course, the specific components of “brand equity” at Wynn Resorts would be quite different, as they would at Harrah’s Entertainment, etc. Isle was one of … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56,28,14,7,85,53,39,12,32,9],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/3692"}],"collection":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":3,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":3694,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/posts\/3692\/revisions\/3694"}],"wp:attachment":[{"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lasvegasadvisor.com\/stiffs-and-georges\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}