“Zark-who”?

If you’ve been wondering where the pre-opening buzz for Aria‘s new Cirque du Soleil show, Zarkana, is … you’re not alone. I Get Paid for This author Rick Lax is puzzled by the strange, stealthy run-up to a show that CdS prexy Daniel Lamarre has described as “a sure bet.” Perhaps MGM Resorts International is trying to manage expectations, having fallen on its bum with Viva Elvis. The company recently disclosed to Wall Street analysts that Viva Elvis was losing $15 million a year, while old reliable O is believed to do an annual profit of $30 million. Since Zarkana is essentially “pre-paid” by having been extensively road-tested in New York City and across Europe, the potential upside for MGM is enormous.

What I did on my summer vacation. If you’re in Vegas this weekend or next, you cancatch yours truly moonlighting in a 95-minute version of Shakespeare‘s Hamlet, as Polonius. Blink and you’ll miss me in these performance excerpts.

This entry was posted in Cirque du Soleil, CityCenter, Current, Entertainment, Marketing, MGM Mirage, The Strip, Wall Street. Bookmark the permalink.