{"id":66,"date":"2019-05-03T16:08:27","date_gmt":"2019-05-03T16:08:27","guid":{"rendered":"https:\/\/www.lasvegasadvisor.com\/travel\/?p=66"},"modified":"2019-05-06T19:32:43","modified_gmt":"2019-05-06T19:32:43","slug":"starbucks-rewards-changes","status":"publish","type":"post","link":"https:\/\/www.lasvegasadvisor.com\/travel\/starbucks-rewards-changes\/","title":{"rendered":"Starbucks “Enhances” Rewards Program"},"content":{"rendered":"\n
\"STARBUCKS<\/figure><\/div>\n\n\n\n

Starbucks Rewards Changes<\/h3>\n\n\n\n

Uh oh. Recently, I got an email from Starbucks about the rewards program<\/a>. The headline, of course, is a positive one. More choices for rewards, starting April 16<\/em>. And what could be bad about more choices? Well, now we know.<\/p>\n\n\n\n

Starbucks Rewards – More Rewards, Less Value<\/strong><\/h4>\n\n\n\n
\"STARBUCKS
Starbucks Rewards | Stars<\/figcaption><\/figure>\n\n\n\n

New rewards, higher prices<\/strong><\/h4>\n\n\n\n

The problem with these \u201cenhancements\u201d are that they are anything but. Because while you now have more choices, they will cost you more.<\/p>\n\n\n\n

Starbucks has clearly been learning from the airlines. They\u2019re moving from a flat redemption price of 125 for any reward to one where prices are now on a sliding scale. Extra shot? Sure, it should be about 25 points. But the best value had always been from the sandwiches, boxes and drinks. They\u2019ve increased the price of breakfast sandwiches, oatmeals and drinks 20% to 150 stars, and boxes or lunch sandwiches are up 60% to 200 stars. Ouch.<\/p>\n\n\n\n

Of course, a sliding scale makes sense. It should<\/em> cost more for a more expensive product. But sadly, it also represents the continued devaluation of one of the most popular loyalty programs in the world.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

The problem with these Starbucks Rewards \u201cenhancements\u201d are that they are anything but. <\/p>\n","protected":false},"author":4,"featured_media":158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_sections":"\"\"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[6],"tags":[61,62,63,64,21,59,65,67,66,60],"apple_news_notices":[],"yoast_head":"\nStarbucks "Enhances" Rewards Program - LVA Travel<\/title>\n<meta name=\"description\" content=\"The problem with these Starbucks Rewards \u201cenhancements\u201d are that they are anything but. 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