Fellini comes to Vegas

Posted on October 18, 2010 by David McKee

Here’s the one-minute version of Cosmopolitan of Las Vegas‘ surrealistic new teaser ad. I’m not sure who the target market is — the vibe is decidedly upscale but perhaps too arty, over the heads of the Speidi wannabes who frequent the Strip. Those stampeding herds of kittens and puppies ameliorate some of the pretension, even if they only compound the general WTF-ness. But, like they say in the movies, it’s so crazy it just might work. The spot’s certainly a conversation starter and, for that reason alone, probably should be counted a success.

This entry was posted in Animals, Cosmopolitan, Current, Marketing, The Strip, Tourism, TV. Bookmark the permalink.