Here's an article ( linked below) involving a couple of MGM Execs attempts to explain the cost gougefest ongoing at their properties in Vegas during a conference event they spoke at recently. The convention business downswing due to Covid was highlighted as a causative element, which on the surface sounds plausible since Vegas has always been somewhat dependent on the convention business for survival.
A sample of their ( or the article author's) wool-pulling statements include..
- "All of this has led to low prices for tourists and business travelers"
- "That has been slowly changing, especially for major non-business tourist events like March Madness, the NFL Draft, and the Formula 1 race" ( a race weekend where Caesars, MGM, and the other Strip operators may break pricing records).
- " Rising prices and a rebounding convention business don't mean the end of Las Vegas as a value destination for tourists" according to MGM COO Corey Sanders.
-" Although Las Vegas has largely returned to normal after its Covid disruptions, room rates at many Caesars and MGM properties remain below historic norms. That's at least partially because the convention business remained soft in 2022 and not having those huge blocks of rooms booked led to the casino operators generally keeping prices low. That's expected to continue through 2023, according to COO Sanders."
- " Fewer rooms booked for conventions generally means lower rates across the Strip".
- MGM senior Vice President Sarah Rodgers made it clear that MGM understands that the Las Vegas Strip must maintain its status as an affordable vacation destination.
- "We still offer a relative value. That gap has tightened a little bit. Some of those drivers that have allowed us to sustain that are things like continued programming, improved product, and the suite offering that we have. So we're comfortable that we still offer relative value. " That was foggy / clear as mud, ehh?
- Much of the increase in traffic at Harry Reid International Airport in Las Vegas is attributable to economy carriers, meaning the travel costs to get to the US casino hub are, broadly speaking, tolerable for a broad swath of customers."
The only thing is, most customers aren't seeing anything on the Vegas ground remotely in line with what they are presenting / prevaricating / offering here. They didn't share what their recent annual bonuses might be, either ( not that anybody would expect them to; a few inquiring minds would like to know, though..just for fun).
The factual Average Daily Room Rate (ADR stats from LVCVA) indicate that the highest ADR's in Vegas history were recorded in 2022 ( particularly Sept., April, and May) and 2023; the latest available stat ( Jan 2023) shows an ADR of $191.62, which is 32% higher than Jan 2022 and 22.4% higher than pre-covid ADR's in 2019. These stats are in direct conflict with what these prevaricators said about Vegas room rates, of course. The reality on the consumer ground is quite a bit different than what they portend / pretend / etc...as anybody who has actually visited is vividly aware of. I guess their misleadings/ blow softenings are just part of their daily job responsibilities, so they can in fact receive those annual bonuses, etc. The recoupe / gouge mindsets continue. Though it's completely unrealistic, it would be refreshing if one of these resort execs would just hold a factual press conference and announce " we're going to continue to progressively/ metaphorically kick you in the nuts, folks". I'd buy said exec a Daniel Webster cigar.
True, higher squeeze costs are happening everywhere else outside of Vegas..and some of the debacle is of course fueled by the customers themselves who can't / won't say no to the gouge. Excuse the rant , but this is just one of my personal pet peeves...had to let it out of its cage ..again. *l*. Somewhat hypocritically perhaps, the SO and I will be in Vegas in April ( just to be honest about it) *l*...with a refreshed mindset regarding who / what these resort execs are ( not new, just unpleasantly refreshed).
Cartoon article link = https://www.thestreet.com/travel/mgm-shares-good-news-for-las-vegas-strip-tourists