We've all seen minute ( occasionally small / moderate) and sporadic instances of improvement in individual Vegas casino / casino group deals and/or incentives including dining perks and reduced gaming minimums within the past few months. Most of that has involved off-Strip properties such as The Palms, Rio, Station, and downtown casinos among a few others. The LVA MRB coupons add extra incentive / perks at some of those same properties and remain a great value for Vegasphiles who are searching for a deal.
We've also seen BS press conferences from prominent Vegas property CEO's about how badly they treated casino customers with exorbitant pricing, reduced players club earning rates, and reduced comp accruals during the past few years post-covid; they 'admitted' a portion of their gouging practices that culminated in considerable Vegas visitation loss ( albeit a bit late?). They presented it all as if they were somewhat unaware / asleep at the wheel; most Vegas customers didn't buy into that All these customer gouging practices occurred with concomitant record revenues / profits for Vegas casino resorts. Certainly there were / are outside economic factors (eg tariff uncertainty, etc.) that also affected visitation numbers ( eg Canadian and other international visitation plummeted).
I'll just share that we had all but totally stopped gambling at the MGM Resorts because they just completely gutted their player's club earning rates for tier credit earning; the huge dropoff in earning rate began in February 2022. Since that time, we haven't gambled enough to earn the lowly Pearl tier ( for years we were Gold and/or Platinum tiers prior to that), though we did attain Gold via tier match programs. The earning rate reduction was just too much to reconcile the cost inputs. I'll acknowledge that they did continue to send us free room, resort credit, and free play offers through all our reduced gambling activity the past 2-3 years. So do years of patronage loyalty mean anything? At one time way back that seemed to be a part of the Vegas math but has seemed quite elusive for years.
In a turnaround and indicative of their apparent effort to reincentivize customer loyalty, our offers for the last two months have involved more than a two-fold increase in resort credit amounts ($400 at some properties) and free play ($470) at all MGM properties (along with 4 nights comped). These offers strongly resemble a trap...we'll see how hard they're actually trying to recapture customers at the beginning of next year ( when customer accounts turn over/expire) and whether or not customer loyalty does in fact have some merit at MGM (huge question mark). In the meantime we've booked the enhanced offers..use it or lose it approach. We'll see.
