i tried uber in my neck of the woods, partly out of curiosity. i needed a ride to pick up my car and didn't want to bother anyone. for a ride that is about 8 minutes from my house, i paid $7.24. fair enough. had i called a cab, i would have had to wait probably 30-45 minutes or more and pay much more than $7.24. it almost seems too good to be true. uber is a fascinating company that has grown so fast. when the dust settles after a few years of court challenges and such, it will be interesting to see if it will remain such a good deal.