I can't believe that the casino industry hasn't caught on to this concept, since it looks like this concept has a huge following.
Gear something toward what looks like you're always winning even when you're playing negative EV, and watch them flock through the door.
They ought to have slot machines that pay off 90% of the time using a similar concept, but when you lose, you lose the farm.
They could give them a title like "Chase it" slot machines.