A little bonus coverage on Willis from a sidebar called "King George" in Max Rubin's Comp City.
On the other side of the tip equation is legendary Action Hero Bruce Willis, who was a bartender before becoming one of the most successful (and wealthy) screen actors of our time. Funny thing, though: When the cocktail waitresses serve him a drink, he doesn’t give up spit. Sadly, for him, they do.
It all began back in the early ’90s at a luxury Las Vegas casino that I can’t mention (but it rhymes with “Garage”), when waitresses began referring to stiffs as “Bruces.” And when they wouldn’t get a tip, they’d call it a Bruce, as in “Wow, what’d that high roller give you?” “A Bruce.” “Oh, Sorry.”
One of the most reviled men ever to darken a blackjack pit, his name soon evolved into a verb, as in “I been Bruced.” Then the wheels got turning and the girls decided that Mr. Willis should get more than the plain sparkling waters he’s so fond of (he gave up the sauce long ago). For the past decade or so, up and down the Vegas Strip, his natural bubbling elixirs have been enhanced with exotic flavorings from a variety of, um, female body fluids that seem to slip past his high-falutin’ palate. Several informed sources have told me that Bruce no longer “bruces.” If it’s true (and certainly good news for Bruce and his servers alike), Strip cocktail waitress may have to come up with a new catch phrase for players with short arms and deep pockets. Check out the list below, see if you can guess who the best of the worst are, and maybe you can predict what the newest derogatory verb for a stiff will be. My personal favorite would be, “I’ve been OJ’d.” (See the Appendix for more info on celebrity stiffs and Georges.)