Originally posted by: MaxFlavor
I would disagree, with this statement, I think that free play offers are designed to build loyalty. My wife and I have become "friends" with a couple of other VP players, I don't think they are AP players, but I could be wrong. One is one tier higher than us and the other one is two tiers higher (5-tier system). They get more "show up" free play than us, and about the same on the "free play game" the casino offers.
Again, I'm not in Vegas.
It's just semantics. If you exhibit "loyalty," that means that when you're choosing to gamble, you're doing it at the same casino as before--also, you're gambling (there) instead of playing golf, going to the movies, or attending the finals of the National Nun-Beating Championships. "Loyalty," to them, means, "Our place is where you go to to gamble/to have fun."
Now, of course, if you do live in a multi-casino market, you could foil the "loyalty" concept by swinging by and only playing long enough to cash in your free play. Might ruin future offers, though.
And since "loyalty" is a word oft bandied about when discussing a particular piece of orange excrement, one should consider what the word means and whether it applies in this situation at all. If I go to the cheapest gas station, or shop at the grocery store where there are good coupons, I don't feel "loyal" to those places at all. I would not vote for them, babysit their children, or donate them a kidney.
So I prefer "incentive."