Here's a little more info about the place, Fred.
BY SERVING UNDERSERVED NICHE MARKET, LITTLE MACAU THRIVES In the challenging tavern market, some operators look to fill an underserved niche as a way to survive. Little Macau, located in Chinatown, found success after just six months in business. The tavern, owned by Silver Nugget Gaming, offers Asian-style snack foods, bar service and 15 slot machines in a smoke-free environment. Little Macau caters not only to an Asian crowd that frequents Chinatown, but also casino workers from nearby Strip resorts. "We're in a hypercompetitive market and we saw this opportunity as a way of taking part in the resurgence of Chinatown, but also (to) offer a sophisticated gaming environment for the casino employees," Silver Nugget Gaming President Joe Valdes said. Silver Nugget took over the only Chinatown location zoned for a tavern earlier this year. A $2 million remodeling project gave the 150-seat tavern the look and feel of Macau, the booming Chinese gaming enclave, complete with interior designs similar to the Portuguese colonial structure, such as art, sculptures and the black and white cobblestone sidewalks that are part of the Macau peninsula. Silver Nugget hired a Macau advertising agency to supply the tavern with video B-roll from Macau, showing much of the casino development. Little Macau opened in April at 3939 Spring Mountain Road, and like its namesake, has become a gambling giant. Jeff Fine, the principal owner of Silver Nugget Gaming, said customers at Little Macau wagered more than $2 million, which ownership said matches many of the town's most productive taverns. "Little Macau, though in Las Vegas, seems to be riding the Macau wave," Fine said. Valdes said Little Macau wasn't hurt by the voter-enacted ban on smoking in businesses that serve food because the tavern opened long after the law took effect. He said customers understood the policy from the beginning, which has helped business. Fine attributed much of the success of Little Macau to its Chinatown location. Valdes was unsure if the concept would work in another area of Las Vegas that does not benefit from the heavy Asian influence. Just one aspect of Little Macau that wasn't a success was sales of the custard-filled egg tarts prevalent in the region of Southern China. It was hard to keep the delicate items fresh. HOWARD STUTZ/REVIEW-JOURNAL
Review Journal
It's part of this article that was posted in the Review -- Thought it was an interesting read as to how Silver Nugget Gaming picked up the tavern permit and prop in the Chinatown area and franchised it..
It's a great theme too, during a past visit to Macau, it was not uncommon for one to consult the joss sticks in a temple as to how lucky or unlucky you will be each day. Depending on the outcome of your numbers, will predict and indicate whether or not you should engage in gambling or go to the casino on that day -- Hmmm I think Mr. Fine from a business aspect found a goldmine in this little piece of real estate here! Chinatown and gambling --
I think they are advertising that they serve Asian fusion type snack foods.
mahina
