Starting a boycott against a beer company

I'm wondering how one might start a boycott/movement against AB Inbev.

Inbev brews, among many other beers, Stella Artrois which is a very old Belgian lager.
I bought a 12 pack recently at a good price. However, the bottles are 11.2 ounces. Not 12.

I hate this trend in retailing. Clorox no longer sells bleach in gallons (thus, I buy generic). Ice cream is often no longer sold in half-gallon. Coffee is sold in 12 or 14 ounce bags, no longer a pound.

(By the way, it's harder to complain about chocolate bars. Chocolate bars have gotten both BIGGER and smaller over time).

So, I'm wondering if a strong message can be sent to the largest brewer in the world AB Inbev?

I'll drink to that!

Over the weekend and yesterday we were at Fremont and they had Miller Lite in 16 oz plastic bottles. They should have those all the time.

You have forgotten sugar now sells in 4lb bags not 5lbs plus a good deal of many other products. The mfg think they are getting away with "it". Not only have they "downsized" product size, they no long put out coupons/rebates like they use to. Sales also don't go on as often. Sign of the times.

You need to shop at Sams Club. They sell ketchup by the gallon.

Is Stella bottled domestically or imported in bottles?

Just wondering as 11.2 oz. is just over 330 ml. Not sure if this is a more standardized size in Europe?

I noticed that the bottle size was marginally smaller a little while back.

I hear what you're saying but I'd still rather have a 11.2 oz Stella than a 12 oz Bud.

Dan

I managed to unintentionally boycott it for years -- and then had a few at a recent Christmas party when the only other option was Coors Lite. The host was impressed with his choices, so I played along -- but I think of Stella as an unimpressive pale lager in a pretty bottle. History and strategic advertising have successfully implied a ranking the product may not deserve.

The 11.2 oz. size is standard in Europe and also popular with some American microbreweries. In the expanding world of bottled beer, I'm fairly inquisitive and adventurous, but my go-to is Sierra Nevada Pale Ale, which comes in 12 oz. bottles. But, I wouldn't avoid the product if they changed size.

I understand your frustration, however. As consumers, we are often willing victims of corporate duplicity. (As for how one might start a boycott -- maybe you already have.)

I am and remain a frustrated consumer. I am tired of being deceived and lied to while paying more for less. As for being a victim- yes. Willing- no.

Hey TB? If we boycott does that mean we can't drink the beer? If so, I am out on this protest. However, if we can drink Stella while forming a picket line around the brewery then I am all in.

Think we'll have better luck getting Harrahs/Caesars to change 6/5 BJ back to 3/2