I took the $25.00 BeerMasters tour in Merrimack NH last summer, versus the free self guided tour, and the one thing that our tour guide mentioned was in fact that a few years ago AB was contemplating buying out Corona or Stella; and they chose Stella. Anyone else considering doing this type of a tour is a must, that being said, when we finished our tour we were all presented with a gift bag worth at least $25.00 in merchandise, " hats, coolers, very nice pilsner glasses, coasters etc. " that alone was worth more than the $25.00 paid, plus we got our own area to taste test everything they offered, plus munchies and the free tour people didnt get this, we also got pics. So I have often wondered if they made a mistake in buying Stella instead of adding Corona to their Stable.