Apparently they have hired a Budweiser marketing clone - https://freespoke.com/story/9n08_4_lYdr3DzzAJlb6B/ben-and-jerrys-parent-company-loses-dollar25-billion-after-founders-july-4-tweet-calling-for-us-to-return-stolen-indigenous-land?mtm_campaign=rabb_top_story_traffic_163&fbclid=IwAR2PXU1CIR0AqPlsH3rjgo7LkouYW06Ubq68fqB-0_Aku3AC_p0XlmGVkOg