I need to correct something that I typed last week. My friend doesn't cover Target and Costco on a national basis, but instead he handles this account in 14 Midwestern states. Within his region, Costco Bud Light sales are down 49%, while Target Bud Light sales are down "slightly less than that, about 42%." Other InBev brands are down on average about 2%. Mike is going to retire after 40 years on December 31.
Ouch.