Conservative activist slams Cracker Barrel; company left reeling after logo redesign

Starbuck tells followers company prioritizes 'safe spaces, pronouns, and virtue signaling' over customers - Read the complete response here - https://www.foxnews.com/politics/conservative-activist-slams-cracker-barrel-company-left-reeling-after-logo-redesign

Why is that triggering MAGA so much? I thought they were disciples of noble free enterprise blah blah, which means that companies can design and use whatever logo they want.