Cracker Barrel is woke.

I find the food to be the same, but they should modernize the menu and at the same time keep the classics

Well, sure. The logo change could have been brought about as a response to loud complaints from a very few MAGAs with nothing else to do (and I say MAGAs because they would have been the ones objecting to the ostensible "dumb Southern hillbilly" stereotype supposedly contained in the logo). And yes, all the talk on MAGA antisocial media does draw attention to that stereotype. I personally saw it as an actual cracker barrel in front of a country store, as you described it.

I can also think of a hundred perfectly innocuous reasons why CB might have changed their logo--reasons that wouldn't, or at least shouldn't, twist MAGA panties. For instance, the old logo's copyright protections may have expired. The company may want to modernize their look. Et cetera.

What exactly would "modernize" mean? The only real changes in American "diner cuisine" in the last fifty or so years have been the introduction of a few elements of foreign cuisine, such as breakfast burritos, taco bowls, and such. What, exactly, is "modern" food other than a much wider variety of ethnic cuisines and "fusion"? As far as the troo-bloo AMURRICAN stuff is concerned, there are only so many ways to make a pancake or scramble an egg.

So you don't want any "modernization," Tom. That would just mean more FEELTHY IMMERGENTS a'floodin' into our sacred country and opening up restaurants.

Yes, I completely believed you were being serious; I thought to myself, 'Charles' true MAGA colors are coming out; they just can't hide it!'

Sarcasm and satire don't work well on forums, hence the use of /s, or an emoji.

MAGA loves to worry about tranny's, drag queens, and public restrooms. It's really weird in my opinion.

We know quite well that MAGA men are very, very insecure about their sexuality. And we can be certain that angry Charles is, given how easily I trigger him. Watch. He won't be able to restrain himself. He'll snarl and post the same stupid shit about me for the seventh time. I OWN him.

I must admit, I always thought that the MAGA obsession with yeeping about trannys and bathrooms was going to be a waste of time and effort for them. It turned out to be an actual political issue. Just like I thought that Vance and the Turd babbling about IMMERGENTS eating cats would turn some of them off.

But I've learned that you can't possibly underestimate the MAGA mind.

Look, angry Charles, a tranny! EEEEEEEK!!!😬😬😬😬😬

He did vote for the first tranny VP. If Trump dies he will be the first trans President.

Modernizing the menu could mean differences other than the food per se:

The design of the menu: 

     Are the old ones stained, new ones paper or plastic? 

     Do photos accurately reflect the items, i.e. larger or smaller portions, prices easy to see? Combos?

     Daily specials, items as lower cost  in certain hours.  Seniors often want less food but also a few $$ less.

The food itself:

      Tastes change.  What from the 'old' menu is rarely ordered?  Might want to remove them if causing waste.

       Allergies?  Gluten free isn't new but more recognized lately.  Diners need to know if you have it.

       Regional tastes vary.  I like Tex Mex.  Some areas the Mex is too authentic for me.  Not saying every place has to cater to me, but consider regional taste preferences when developing what you offer.  New Yorkers may not care for corn bread and black eyed peas; southerners may expect it.  Cracker Barrel caters both to locals and travelers.  Can the food be diversified by region?  I don't know.  Just sayin'.  Look at what is ordered in a region; if rarely called for, remove it to save cost of storage, waste of same.

Electronic Ordering:

Recently diners are suddenly expected to 'scan the code' on their phones to get the menu, and sometimes order that way, right there in the restaurant.  Yikes!  That happened to us at a Chilis here in town.  This was new, didn't know how.  A server went and found a menu for us. 

A new restaurant opened, Mexican as it happened to be.  The menu was 'up high', had to stand in a line and squint to read the items from up high, order as you reach the cashier.  Plus the names of items were unfamiliar.  Plus the food was far from familiar.  Our group all vowed to never return.  Too radical too soon.  A pizza place here has that where you order to go from home (or even eat in).  You ponder the menu at your leisure and click to order, which is OK, I guess.  Different experience.

The age of electronic dining.  Kind of impersonal, but that's the way of the world these days.

Candy

Candy, those are good suggestions, but as you note, how much a given change would be welcome--or wanted--depends on the demographic of the location and of the restaurant's core customers. Me, I'm old/old-fashioned enough that I want to sit down, read an actual menu, order verbally from a server, and NEVER have to use my &$#& phone to do ANYTHING while I'm in there.

As far as food goes, it's one thing if you live in a city and another if you live in Skeleton Flats. I love Portland because I can find all sorts of specialized cuisine. Not just Thai, but northern Thai, that sort of thing. But if Aunt Emma's Cafe, Bait Shop, and Truck Stop is the only place for twenty miles, they have to broaden their menu. My point is that any restaurant should cater to its existing clientele (safe) or the clientele it wants to attract (risky). A national chain can make such changes more easily, because Restaurant #3205 crapping out as a result doesn't affect the whole company very much. But Aunt Emma's #1 could go belly-up for good.

And yeah, as the overall restaurant clientele demographic changes, you have more and more folks who live their lives in symbiosis with their phones and thus aren't weirded out by having to scan a QR code to even see the menu. Hell, they wouldn't be put off if in order to use the bathroom, they had to bring their phones and use the Crap App. But you and I already loathe how much of our lives are basically impossible without our bleeping phones. So going "electronic" will please one demographic and displease another.

Right, Kevin.  I want that menu in my hands.

Online menus and ordering are fine at the house, peruse at your leisure, decide, pick up the phone and call in your order, no waiting after you get there.   Even the "order now" feature did work at a pizza place.  But sitting down to eat inside, I want a menu, dammit.  And don't rush me!  I suspect that is one way to reduce the number of servers, orders will go directly to the kitchen, fewer server/client interactions?

It will be interesting to follow up on the CB, how the changes affect their fortunes.  I'd always want a business to succeed, so I hope it does.  I guess it all depends...

Candy

My guess is that the logo change won't amount to a flying fart as far as its customers are concerned, and even the yeeping MAGAs who are making an issue of it will quietly slink in there next week for some bacon, eggs, and pancakes.