Originally posted by: David Pokorny
Fuck Budweiser. They fired the entire marketing department, but way to late. The people have spoken.
They should have fired their top marketing execs, but they did not. I was with a buddy of mine the past two nights while visting the Chicago NW suburbs. He's a national accounts executive for Inbev (owner is Anheiser Busch) and has two very direct large customers, plus he handling some of their distributors. He said that their distributors are pissed at the marketing blunder. He was in a meeting last week with be the topic being how best to address the damage control issues. The company is going to do their best to say nothing on the stupid commercials, as they believe that this will minimize the press moving forward.
My friend was involved in a different meeting when they watched these ads before they ever aired. He kept his mouth shut, even thought he believed the advertisements were a stupid mistake. He worried about being labeled and "ist" by the woke crowd at Inbev, so he kept his mouth shut.
Very senior management now understands that Bud distributors are very upset, and these distributors don't want to see this crap in the future.