IMHO, here are the two most effective political ads in my lifetime:
From 1984, Ronald Reagan's Morning in America.
Released 5/4/2020, Mourning in America.
In less than two days "Mourning" already has about five million views on Twitter alone, and the President really helped boost the views when he sent out angry tweets on the subject.
Trump had a Twitter meltdown calling the former Republicans who produced the ad losers and "a disgrace to Honest Abe." And he attacked one of the ringleaders George Conway, as "deranged" and called him "Moonface." Yes Conway, like Trump, is obese.
And Conway is Kellyanne Conway's husband, which is hysterical.