I personally have attempted to understand MEGA, the definition, interpretations, pros and cons, who believes what, what is factual, what is misunderstanding, why so much hatred from both camps. I did some looking.
MAGA began as a political slogan for Donald Trump's first presidential campaign and quickly segued into a loaded political phrase with varying interpretations. It morphed into a politcal ideology poorly defined/understood by many of both politcal persuasions who post here, and little understood by Americans other than merchandizing bonanzas with hats, etc.
In a 2017 interview, when asked what he meant by Make America Great Again, Trump listed "...jobs...industry...military strength...taking care of our Veterans...it means so much."
Democratic leaders immediately jumped in with different interpretations of MEGA.
Quotes from Poll respondents regarding their interpretations of what MEGA means:
Republicans' interpretations (not necessarily right) of MEGA: Restoring Amerca's pride and economic strength, military might, and "traditional" values including gender roles and gender identities. Encouraging manufacturers to hire Americans and making the USA self-sufficient as it once was. Enforcement of immigration laws against "illegals" and cutting off foreign aid. A desire to reverse cultural shifts viewed as threatening. One respondent said "...going back to where men would join the military...women were home raising healthy-minded children and it was easy to be successful...crime rate was extremely low...safe for kids to hang out on the streets...and even walk themselves to places." Another cited opposition to transgender rights, saying "MEGA people know there are only two sexes and a man can never be a woman."
Yet some Republicans have expressed racist, xenophobic or antitrans sentiments of their understanding of MEGA, examples of misunderstanding of the interpretation of MEGA believers.
Democrats' interpretions (not necessarily right) of MEGA: A call for return to white supremacy and growing authoritarianism. In 2016 former president Bill Clinton called MEGA a message where "if you are a white Southerner you know what it means...I'll give you an economy you had 50 years ago, and I'll move you back up on the social totem pole and other people down." MEGA is a white supremacist movement designed to protect the status of white people and undermine the civil rights of marginalized groups. MEGA is "nonesense idiots parrot."
From a campaign slogan to a battle cry on both sides but with different interpretations. Naturally, like high school football rivalry, each side will flame the other.