Originally posted by: tom
If there was demand Ford wouldn't be shutting down EV factories
Stupid kevin
Stumbled across this article last night, pretty good timing for this conversation. I thought you would find it interesting and you would welcome the opportunity to get some insight into Ford and their EV decisions.
Ford unveils new details on its cheaper EV platform. First up, a midsize pickup. | Yahoo Finance
"The big problem for Ford and other non-Tesla automakers was that customer demand was nowhere near the excitement levels projected by the industry, and the costs associated with the program were massive, to the tune of $19.5 billion in write-offs for Ford.
As a result, Ford pivoted its EV plans, but it's not giving up. The company's focus is on a new universal electric vehicle (UEV) platform built from the ground up with a "skunkworks" team in California. The first product will be a midsize EV pickup costing around $30,000, targeting profitability from the start."
"The question is do Americans want a compact EV pickup? While the Ford Maverick has sold well and is Ford's top-selling hybrid vehicle, the EV factor is a whole different equation."