Wish I had thought of this sooner.
With STADIUM naming rights selling for upwards of $50,000,000, What would be the value of just naming the ENTIRE LAS VEGAS XFL TEAM AFTER A CORPORATE SPONSOR??? Answer: Much, Much, Much More!
Stadium naming rights are purchased for many reasons, not least of which is corporate name recognition. The stadium name is mentioned often in the press, etc. That said, the team name is mentioned ALL THE TIME, box scores, game schedules, news reports, etc. etc. Probably 100X the number of times the name of the stadium alone is mentioned. Now here is the name:
The Las Vegas Zappos!!!!
You couldn't listen to any football sportscast, or read the sports section of any newspaper 8 months of the year without hearing the ZAPPOS name. My guess is that, if available, the naming rights FOR THE TEAM ITSELF would be upwards of a BILLION DOLLARS!
Why squander this naming opportunity on somewhat predictable, mundane names like the "Las Vegas Desert Sharks", when the "LAS VEGAS ZAPPOS" could generate so much more money???? (Incidentally, I think "Zappos" name also has a nice "ring" to it as well)
Jeff Bezos, if you read this, remember I came up with this idea!! (FYI, you could also just buy the entire team and accomplish the same thing)
Just a thought, guess I have too much time on my hands...