I just received this email tonight, wonder when they will make rental car companies give us "one" price including taxes

Dear Stephen:

As a valued Rapid Rewards® Member, we would like to make you aware of the Department of Transportation's new price advertising rule and the steps that we are taking to be in compliance. This price advertising rule affects all airlines and requires that advertised fares include all government-imposed taxes and fees that the Customer is being asked to pay.

When you visit southwest.com®, the fares displayed will now include all government excise tax, government segment fees, September 11th security fees, and airport passenger facility charges. It is important to note that fares have not increased, but that the initial fare display now includes all government-imposed taxes and fees. Customers have always paid these taxes and fees; however, previously these taxes and fees were added to the fare at time of purchase.