GVR Renovation

I see on the LVA daily news items that there's an upcoming renovation of Green Valley Ranch.  Does GVR need a renovation?  Not a big one in my opinion, but apparently it's going to pretty significant.  I think GVR is nice enough as is.  

But the fact that they are going to transform it to a "high-end" resort is the real kicker.  As has been discussed here on the Forums, Station seems to believe their future customer base is made of gold, and they want a good chunk of that gold.  Red Rock has always trended toward the high end, but does every damn Station casino need to be high end, with high prices?  They are already building a high-end casino inside one of the high-end Henderson neighborhoods, so why mess with GVR?  

Changes become sadder by the day as Vegas is heading toward an all high end destination.  

As an out-of-town visitor to GVR in the recent past, I would suggest that the hotel rooms definitely need refurbishing. Will be visiting again soon to see the recent changes to the casino. The old poker room and the old buffet area have sat empty for a few years now.

GVR actually has been targeting that "high-end locals" demographic, as they had very nice restaurants, a big ol' pool with cabanas, etc. etc. at a time when Fiesta Henderson and Sunset Station, just up and down the freeway, respectively, served the local bingo-and-buffets crowd (as well as some other even further downscale casinos in the vicinity).

GVR was part of this "master plan" for an area of Henderson that was to also be named Green Valley Ranch, with upscale homes, lots of parks and rec facilities, even deliberately windy main streets that would supposedly impart a bucolic feel, while Vegas's lights winked in the distance. But part of that planning was a gigantic kerfuffle about whether the upscale-ish shopping center near the freeway would include a casino/resort. Ultimately, as 'twas ever thus, the casino won out. For some time after, real estate maps would include a radius plot of distance from the evil casino, like a bomb blast effect.

So GVR was always meant to be high-end, and if you didn't like it, you could get your cheapo ass down to Fiesta or Sunset. That cachet has gradually worn off, of course, and as you note, has moved to Red Rock and soon, Durango Station. Maybe they're trying to drag it back upwards to the fancy-pants category.

I know one thing for sure. Stations is no longer a "locals'" brand. They're a "let's soak the nouveau riche dipshits brand." A LOT of people in the last decade or so moved to Vegas and had a nice chunk of change left over after they sold their houses in California and bought Desert McMansions in the Vegas Valley. Now, they need someplace to blow all that leftover money.

When it first opened many people considered it to be the nicest resort in Vegas metro.        They had one of the better buffets too.   Its a shadow of its former self now.  It will take more than upgraded rooms to get it back to its former glory.