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Originally posted by: lnavis
That's a valid point; I should keep a gambler's log. Somewhat related to that, I recently spoke to a ST person who called regarding an upcoming reservation. I mentioned the diminishing offers and she looked at my account. She said, "Oh, you had a very successful trip in March, so that's probably why your offers diminished." I said "You mean then it's based on win-loss rather than coin-in"? She waffled between the two and ended with sort of a hybrid answer to the effect that there is a variety of factors. I'm guessing that she was guessing.
It's an interesting game that we -- and the casinos -- play.
It may surprise people, but for the most part, the people working in the slot club booths are not privy into what is the criteria for marketing offers. They try to "help" you by giving you an answer, any plausible answer, and an answer like this one she gave you cannot really be validated. So the customer assumes he/she has been given the correct answer. Your follow up question showed her lack of confidence in her answer. I can tell you from my experience, that wins and losses do not affect MOST casino's offers. Station Casino's seem to be an exception and has been known to penalize winners.
This is 2014, and these are multi billion dollar corporations, managing the business with data and tools. Anyone running a casino should know that even if the odds are in their favor, there will still be winners, and most of those winners will be back to lose. Makes no sense to penalize them.
I will go on to tell you this, even HOSTS are not privy to the criteria for marketing offers, although they may be better educated than the slot club people and their answers may be closer to reality. Hosts often readily jump from casino to casino in their careers. Can you imagine if they had detailed knowledge of their competitors marketing systems?
This kind of information, detailing exactly the criteria for marketing offers is confidential and is really only known by management and top marketing personnel. Slot club employees and even hosts are pretty much pee-on's in the bigger picture when it comes to running a casino.
Don't assume just because you got an answer, that it is correct.
What we do know is that for most casinos, most of the time, average coin in per person per day is the main criteria. On top of that is the theoretical loss for that type of machine. In other words, VP coin in gets valued much lower than slot machine coin in. Yes, casinos can and do tinker with their offer criteria, but after tracking my offers in several casinos, I can tell you that my offers change like clockwork in step with my average play per day.