These posts are hilarious. I love how so much of the public places all the blame and the onus on the players, much of it thinly veiled racism (not anyone above me in this thread). Nobody holds the owners accountable for ANYTHING. If the players can afford to give, then the owners definitely can, since they do, after all, scratch the paychecks. If the players have money, then the owners have A LOT OF MONEY, much moreso than the players.
The players APPEAR to be taking a hard stance on the percentage, and setting up for decertification are negotiating tactics (with the possibility of actually doing them as is any credible negotiating tactic). Michael Jordan (I find this hilarious) and Dan Gilbert (just as hilarious, he'll bring down the whole season cause he can't get over losing Lebron) have been equally hard on the owners' side.
The percentage split is merely a portion of the CBA they are all still negotiating. Salary cap, player flexibility as far as movement as a free agent, and a few other issues are all not settled, and all put together, they are as important as the revenue split.
I wouldn't advise showing up for an NBA contract negotiation in Sean Johns, in fact, the players shouldn't even be involved directly in the negotiations for the union if you ask me. Hire some pros, and step to the side. They are pro basketball players, and amateur negotiators.