Let's go a step further.
In-game betting will continue to blow up, and next season EVERY casino will have it. You'd be a fool not to dedicate your time and attention to that. Stick a guy at each book week 1 to figure out the type of action going on at each property.
Between the scalping alone you will rake it in. There's no way the market will be efficient across all the books if they all offer in-game betting. It will be like Matchbook, only with competition.