A couple of corrections/clarifications to be fair to both sides:
1.Sportsmemo released the over on the email alert at the same time it released the under on the site.
2.This same error occurred once, possibly twice last year with this package.
In all fairness, nobody wins (except the books who picked up a ton of +EV in the form of bad bets and 6 point middles) this situation is terrible for all involved--the clients, who are justifiably upset, and the service, which now has a super-sized error and headache.
But the service has brought this on themselves, and I have to say deservedly so, as this is the second or third time in about 200 releases that this has happened.
I like Anthony's suggestion that their should be guidelines and agreement put out with these packages that everyone agrees to before they buy.
Guidelines should be fairly written with the idea of creating and keeping clients for the long-term and not a disclaimer. The guideline and/or agreement should have a clause that in case of big errors like this, the client should receive a make-up of some sort.
Second, with the given situation, something needs to be done within reason to help the clients regardless of Helmut's record. If people are told in effect that "he's gonna win anyway, so what's the problem" will probably further infuriate and alienate the client base.
The service should have had a system in place to prevent this, and the fact that it happened numerous times within a couple of hundred plays makes it obvious that the release procedure was totally inadequate. Credit to SM for taking steps to make sure instead. I hope this is true as we've received the same line "it won't happen again" after each previous release error.
I hope it doesn't happen anymore because it then brings on all sort of accusations like internal subterfuge, accusations of "mystery moves" as lines on the release games start moving minutes before the release, and lines at certain books moving 30 seconds before release.
What is fair for everyone in the given situation? A discount on a future package of the client's choice sounds fair to me, as Sportsmemo retains business and the client receives compensation in the form of a discount towards a package, including Helmut's service next year.
Credit to SM for starting to take care of people regarding this and hopefully correcting the situation.