[QUOTE=Fezzik;25269]The easiest way using no math, is to note that of course when laying -110 blindly, we all know we are at a -4.54 % theoretical house edge......so the house (who has a 20 cent scalp when balanced), has a 4.5% edge. Divide by 2, and we are here.[/QUOTE]
Actually, IrishTim is completely correct in his answer.
I would say that the easiest way to pose a 10 cent scalp is with equal bets, say 100 units, at +105 each way. By inspection, this gives a profit of 5 units for each 200 units bet or an ROI of 5/200 = 2.5%.
This, of course, scales to any scalp centered around +100, thus the ROI (in %) is = scalp (in cents)/4.
The farther away the scalps are centered from +100, the less the value of ROI.