So true, Jon. The coupon value was quite good 20 years ago.
As you noted, 15 coupons, 5 casinos, 4 off-Strip to 1 Strip casino (Riviera) participating.
132 this year. Wow!
I remember LVA staff relating the struggle to get deals/coupons.
I think Rio came in fairly early on, perhaps before they came under Harrah's. And Harrah's came on fairly early, and has pretty much had something every year.
Palms came on board with the 50% off of almost anything, more years back than I can remember. The all time best coupon, many would agree.
Deals came and went each year for various reasons, still do. If memory serves, some were not renewed due to issues with users (members) taking advantage (duplicating) or complaining when things didn't go as expected.
I can say that if the only job on earth available to me was to solicit for deals/coupons every year, I would have to go hungry. Imagine how many phone calls and letters it takes to get to the decision maker, how many times they say "call me back in a month", etc., to get something nailed down...waiting, waiting.
I am amazed we actually have coupons from MGM properties (Mandalay Bay, Luxor) and and the Cosmo! I recall when the major Strip properties (except Harrah's and of course the Riviera) pretty much thumbed their noses at LVA. Competition is good. And all those deals at the V-Theater. Decent, cheap entertainment, some better than others, but a great escape from gambling.