As it must be getting pretty close to the time when you guys have to finalize the content of the 2024 Member Rewards Book, I'd like to ask: what's it look like? Has the inescapable downward trend been slowed or neutralized? Any new and shiny faces on the coupons? Any chance whatsoever of bringing some of the prodigal sheep back into the fold (how's that for a mixed metaphor, sports fans?)? I know that Stations and Boyd are lost causes (and may their descendants for a thousand years contract leprosy and break out in painful boils for that), but what about some of the other places from which the fabled coupons have quietly disappeared? Have you been able to work some of your magic?
I have some potentially useful ideas, but of course, it's your boat to float.