Ballys AC drink service $$

Ive recently stayed at all 3 CET properties in AC (Ceasers, Harrahs and Ballys). Ballys charges for drinks while next door at Ceasers/Harrahs there is no charge for drinks. Anyone know the reasoning for this???
That's really weird - I was there over New Year's and had several free drinks (plus tip, of course). Could they have just made a change?
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