Last year they gave 10K extra points when you made Diamond (reached 11k points), and 15k extra points when you reached 15k points. That's a total of 25k points if you did both.
Last year gift cards were priced individually based on the store and the denomination, but generally a $100 GC was 31.600 points, and this year they are 35,000 points.
I only look briefly at the merchandise because I don't need anything, but generally I found that the mercandise is a little better value than the gift cards. For example, the points for a $100 GC might be similar to the points needed for a Dooney and Burke purse worth $150. I would still go for the gift cards.
Last year we got $400 in Home Depot GC's, this year we will get $140. We both played much less. Tonycc will complete the Diamond before the GGWU, and I (bcc) will probably not complete it at all. I do not know of any bonus for completing Diamond this year, anyway.
- bcc