Interesting read about Sahara rebranding
Their appeal to millenials under the SLS name was a huge fail. Now they want to go back to the basics...whatever that means. Seems to hint they will try to appeal more to gamblers. Lets see....
Interesting read about Sahara rebranding
Their appeal to millenials under the SLS name was a huge fail. Now they want to go back to the basics...whatever that means. Seems to hint they will try to appeal more to gamblers. Lets see....
PJ - the link bring me to a different article. Here is the correct link
https://www.travelweekly.com/Travel-News/Hotel-News/Sahara-aims-to-bring-the-swing-back-to-Vegas-North-Strip
