Dollar rates are high - why?

I usually can get a rate around $20-25 a day using the citycode at Dollar. Going to Vegas Sept 13-16 and started looking at rates in July. They were around $35 a day so I didn't book yet. Used to come down but now they are around $40 a day. Anyone know why they went up so much. Been a couple years since we've been to Vegas so not sure what the normal rates are now.
I booked in June for November trip with Alamo and got $24.65 per day for full size. I like to get it for $18 so have been checking everyday to see if it dropped at all and no luck. Always a little higher. Try booking with Alamo with codes AD3868JST and 7014926. Good luck.
Thank you I will look into that.
Doesn't Hertz own Dollar now which would explain the prices.

I'm going later this month.....booked Fox of all people in January 5 days 4 nights for $163 all in. I chuckled when I booked, thinking I would surely rebook. Rates have done nothing but go up and up some more. Glad I booked early, not glad that I'm stuck with Fox. No idea what's going on with the rates. Cheapest I'm seeing now is $230.
Alamo was higher than Dollar for our dates, however, Dollar is finally starting to come back down. Booked at $32 a day and will keep checking for decreases.
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