I've been trying to book an early January trip from Milwaukee to LAS for the last four months. The airfare has been sky high (no pun intended). I've been getting $500 plus to a low of $380 on almost a daily basis. Yesterday I noticed Southwest had dropped to $320 so I checked the ITA software site for other airlines (Southwest is not listed on ITA), and I wound up booking Delta for $264 (1/7-1/12) with one hour connections through Minneapolis. That's a $40 better price than I got for essentially the same dates last year.
Bob
Bob