Originally posted by: O2bnVegas
Pessimistically, I can't recall a big change resulting in good things for the consumer. I hope I'm wrong. I pray they don't discontinue non-stop flights, that's all. I never minded not having assigned seating when the trade off was lower cost of a flight. I can appreciate those who like a red-eye. We did red-eye in our younger years.
I'm so used to the simplicity of the SW online booking site, I dread that it will become like the other big guys, headaches figuring out which flight, which class, etc. But, must wait and see!
Candy
For me, the reason to take Southwest is: I can check a bag without paying a goddamn $50 or $75 or $8,000 or whatever all the other airlines charge. There used to be the additional reason that Southwest was cheaper, but that's no longer the case.
Their cattle-car boarding procedure is dumb for one simple reason: it slows everything down, as passengers mill about their assigned section, musing on which seat to choose. Getting that part of the process out of the way before boarding saves time and aggravation.
I hate hate hate hate hate (HATE!) air travel (and I used to love it), but if I'm forced to fly, like if I have to accept a Nobel Prize or something, Southwest is my choice--fortunately, they serve Portland. I've flown Cheapo Cattle Car Airlines a couple of times, but from now on, absolutely no mas, even if the fare is 25 cents.