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Originally posted by: alanleroy
What would attract "Boomers"?
First, only a small percent of people go to vegas with any concept of Gambling Odds...So better odds would only attract a very small portion of people...Most likely the demographic they least want to attract...frugal gamblers.
If they specifically want to target 'Boomers' they could do even more entertainment focused on performers from the 60's and 70's.
Instead of just targeting Boomers, my short run answer to the doldrums in Vegas is to pick a month and have a massive Remember Vegas Sale. They do whatever it takes from a price point to try to fill the entire inventory...for a month. This may mean free rooms at Vegas Club or $30 rooms at MGM or $70 at Cosmopolitan. Whatever it takes to fill the rooms...ALL the rooms. Work with the airlines for reduced rates and work with the rental car companies so they don't jack up the prices....
If they could fill up Vegas for a month (regardless of what they make on the rooms), it could just be the pump-priming they need to get the local economy going again. Anyway, it would beat the hell out of closing down more hotels.
Originally posted by: alanleroy
What would attract "Boomers"?
First, only a small percent of people go to vegas with any concept of Gambling Odds...So better odds would only attract a very small portion of people...Most likely the demographic they least want to attract...frugal gamblers.
If they specifically want to target 'Boomers' they could do even more entertainment focused on performers from the 60's and 70's.
Instead of just targeting Boomers, my short run answer to the doldrums in Vegas is to pick a month and have a massive Remember Vegas Sale. They do whatever it takes from a price point to try to fill the entire inventory...for a month. This may mean free rooms at Vegas Club or $30 rooms at MGM or $70 at Cosmopolitan. Whatever it takes to fill the rooms...ALL the rooms. Work with the airlines for reduced rates and work with the rental car companies so they don't jack up the prices....
If they could fill up Vegas for a month (regardless of what they make on the rooms), it could just be the pump-priming they need to get the local economy going again. Anyway, it would beat the hell out of closing down more hotels.
I like this idea. Hype the hell out of it, give it a cool name and fill Vegas up for a month. Avoid sounding desperate, market it as a month long party. A jump start is worth a shot, right now it feels like a slow death.
Well played.