The "top" shelf watch is priced at $10,000.00, There is a way to pre-order and avoid the anticipated long lines. The gold watch also comes with two years of tech support, and, perhaps, a daily visit from Apple support staff and an ample supply of lubricant.
No way am I that pretentious. I once purchased 20 "Bolex" watches in NYC for resale. My cost was >$10.00 each, and sold out in 2 days at $25.00+ each. Had kept two for myself, and one of the worked well and looked good for almost a decade. I sold the other off my wrist for $100.00 at a poker game to a pretentious individual whom I told it was not a real Rolex.