Some of you have this issue nailed-- "resort fees" are merely a way to disguise a price hike or the basic price of staying at the hotel. As some of you have keenly pointed out: whats the difference if Resort A charges $79 for a room, and Resort B charges $59 for a room plus a $20 resort fee -- when both rooms are otherwise "equal"?
The difference is that Resort B can advertise its room for $59-- and leaves hidden in the fine print that there is an additional $20 resort fee.
You can really go to extremes here: Resort A with the $79 room charge has a $5.99 movie rental fee. Resort B with the $59 + $20 total charge has a $7.99 movie rental fee.... and you can go right down the list.
Welcome to marketing.
The difference is that Resort B can advertise its room for $59-- and leaves hidden in the fine print that there is an additional $20 resort fee.
You can really go to extremes here: Resort A with the $79 room charge has a $5.99 movie rental fee. Resort B with the $59 + $20 total charge has a $7.99 movie rental fee.... and you can go right down the list.
Welcome to marketing.