KayPea, you must have not seen too many movies, there are SOOO many bad movies out there and millions are spent advertising them, and when you pay your $10 to go see it (here a movie runs about $18 each person), you get no physical item.
Are you going to go after gas stations for advertising that their gas gives you better gas mileage and less gunk than another gas station? Do you go and buy octane booster to "increase" engine performance? That stuff doesn't work...
About every other time I go to Jiffy Lube, the tech tells me I need Synthetic oil in my car. I say "really prove it." He shows me the monitor and says "See, it says SAE 5w20, that means synthetic." Then I reply... "Since when does the Society of Automotive Engineers mean Synthetic, they create the measure for the rating 5w20, let me talk to your manager..." I explain the the manager what the tech said, and say this better not happen next time I come here and I CHOOSE to LEAVE and get the service done elsewhere.
In the Auto industry, they manipulate Dyno graphs to show more gains then there actually are for a product... They run the car first (usually the lowest DYNO numbers) and then keep running it with the "modification) until they can find one spike in the graph where HP may jump probably from a missfire, and then claim a total Horse Power gain of 20HP when it was just at one spike at one RPM happening one time. There is no standard or organization keeping track of things like this. When consumers buy the product, and spend their own money DYNOing their cars and see no results, they are pissed, post about it on the internet, and people choose not to buy the product... people still buy the product who do not do the research.
In the Audio industry, there is no regulation on "consumer" level components. You could by speakers that say they have a 15Hz to 22kHz frequency response when they dont come anywhere near to it, and an amp may claim 1,000 Watts and they come to that number by testing the amp in short bursts in freezing room temperatures. Do people still buy those items.. Yes, they simply do not know any better.... there is no organization regulating these items... Pro-Audio items are different... they have to meet strict regulations and be tested in specific environments to get the wattage and frequency response measurements printed on those packages...
Just because products are available or a movie is released, does not mean it is a good buy or a legitimate.