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Originally posted by: KayPea
Money, our opinions differ on this, and I fully support your right to your own opinion no matter how wrong it may be. But I am sincerely trying to help you with this post.
In business every decision carries a bit of risk and reward. A successful businessman weighs the potential risks with the potential reward in order to make a correct decision to strengthen and grows their business.
You choose to promote Singer. You do say his ideas are controversial. You do show how his plays go against proper strategy and the potential cost. You also provide a link where people can buy his book. By doing so you may not specifically endorse Singer, but just providing his information on your "Best Buys" website could give your followers the implied impression that your are supporting his ideas and products (book).
What's the risk of promoting Singer on your website? One is that people may suffer financial loses and blame you. Another is that people may realize Singer is a bad product and begin to question your other recommendations. A big risk is that existing and potential clients may not want to do business with you because of your associations fearing that they, too, would be tarnished by association.
What's the reward of promoting Singer on your website? Do you get a cut of the book sales? Does it drive additional traffic to your website to generate ad revenue? Does it inspire potential clients to do business with you?
Is the reward worth the risks?
KayPea,
The business calculation must be that there are enough dullards and dimwits looking for shortcuts to market junk to so why not take advantage of them. It is the P.T. Barnum approach.
Producing something of real value and selling to smart consumers takes a lot more effort. It also requires integrity and a desire to cater to your customers needs.
Giving Mendelson and Singer credit for making such a sly business calculation may be going a bit too far though. More likely, Singer is a con-man nut-job immersed in his addictions and Mendelson is a dim bulb rube.