I would love to see a commercial whereby the CEO of Caesar's is kicking an accountant type (bean counter) out the door, with the bean counter saying "but you can't make as much money that way". Then have the CEO face the camera and say something like "we are going back to the ways that made Las Vegas famous, including changing our blackjack games back and our video poker back". He should then say "oh by the way, if you are a player, we will take care of you".
Wouldn't it be great?