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Originally posted by: BobOrme
There appears to be a bit of collusion between the rental car companies to increase charges by reducing their inventories over the last few years.
It's a deeper than that. Since 2012, there has been a big consolidation in the industry that has eliminated a lot of competition. There are now 3 companies that control 90% of the car rental market.
Hertz (Hertz, Dollar, Thrifty, Firefly)
Enterprise (Enterprise, National, Alamo)
Avis (Avis, Budget, Payless).
I don't understand how this passed anti-trust muster. One force preventing even higher rental rates is consumers will switch to Uber and Lyft and forgo the car rentals altogether if the rentals get too costly.