Latest Beer Study

"A new study reveals that the taste of beer leads the brain to release a hormone called dopamine, which controls the reward and pleasure centers of the brain."

" 'We believe this is the first experiment in humans to show that the taste of an alcoholic drink alone, without any intoxicating effect from the alcohol, can elicit this dopamine activity in the brain's reward centers,' David A. Kareken, professor of neurology at the Indiana University School of Medicine and the deputy director of the Indiana Alcohol Research Center, said in a press release."

Ref: CBS News

Duh!

So, . . . like, . . . the taste of beer leads one to want more beer. How much did this study cost? DonDiego could have told them this, . . . and probably cheaper.

Earlier this evening DonDiego stimulated his dopamine activity by ingesting a bottle of an excellent Nut Brown Ale offered by the Blackstone Brewing Company of Nashville, Tennessee. Perhaps the tastiest brown ale DonDiego has ever drunk.



DonDiego likes nothing better than stimulating a dopamine release.
Stuff that you like makes you feel good. Who knew? ....or, who didn't know?
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