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Originally posted by: rayxtwo
"Loyalty Marketing"......... that's a good one.
How in the hell can they call it that when it pisses off so many people???
Ray
"Loyalty Marketing" occurs when you patronize (gamble at) a property and earn more benefits at that property. I am a frequent MRI player right now, and I'm damn glad that I get to park there for free (if I ever drove a car), but I've paid for it already. Comp rooms, food and beverage, show tickets, priority lines/lounges/clubs...they aren't giving away anything, we pay for them when we gamble at their joints. They create the comps and perks to ease our pain and make us feel loved while we build their buildings, pay for upkeep, pay for the lovely fountains and statues and lovely pools (free at this time...will that be next?) and concert venues, for clean towels and maid service every day, for extra coin to offset expenses, for "free" buffet meals, on and on.
Do people get pissed standing in a long line as Diamond and 7 Stars players walk right in? Sure, but that is the reality.
Those players have paid for the privilege through their gambling, though it is for sure good to get something back for it.
Now the big guy (MRI) adds parking fees, but they are giving "loyal" players some slack. If it is profitable for MRI, CET and the others will follow and probably establish preferred rates for their "loyal" players.
Economics, market driven. Whatever the traffic (no pun intended) will bear.