I think its probably unanimous that the clydesdale commercial was one of the best if not the best this year.
I don't agree with DonD's review site though. They rated the ram - farmer commercial as a winner. For me it was too long and got boring waiting for the punchline, I changed channels before the end of the commercial. IMHO, the blackout was more exciting than the commercial. We got the message after the first 20 seconds. They could never show the commercial on regular tv, while it was intense it would also cause those of us with short attention spans to go elsewhere.
But then I didn't like other "winners", got bored with Leon sandcastle and the jeep commercials. the tide commercial was dumb but funny.