If I had a choice, I'd definitely opt for the wild turkey over the Butterball. The wild one has a very strong gamey taste, which I love, while the Butterball has, well, no taste except for what you put on it or in it. The wild also has a tougher texture, again, I prefer that to that melt in your mouth, almost mushy, Butterball. But the game taste is not for everyone, so it just depends how your taste buds lean! And since I don't have access to wild turkey most of the time, (unless my hunter friends ship me one), I usually opt for a free range turkey from a local farm for Thanksgiving and Christmas. Last resort for me would be the Butterball.